Grand Expeditions (Circa 1999)
Grand Expeditions is a website that
caters to the elite traveler(s) who are looking for unique
and enriching experiences. For these travelers, money is rarely
a factor. Grand Expeditions is actually made up of several
separate companies that offer a range of traveling experiences
that are housed under the Grand Expeditions name.
This project posed many challenges.
It's core system was to be a content management system produced
by a 3rd party company. Our primary role was to brand the
experience and provide visual design "templates"
in the form of HTML and CSS that the 3rd part would translate
into their back end system.
Another challenge was that although Grand
Expeditions wanted a unified look & feel, there were several
sub-companies involved that wanted to retain a portion of
their own identity. I needed to design a template that had
continuity, yet provided enough flexibility for each company
to retain some control of their presence visually.
The solution was as simple as Style
Sheets. I based most of the "design" of each type
of page around how the text was displayed.
By altering the visual weight of the text, it added a design
element to the content management system that was nonexistent
before, thus keeping it all dynamically driven. To compliment
this, I used tables frequently as layout and background elements.
The result is, that almost 100% of each
page is driven dynamically by the content management system.
There is no need for manual tweaking of HTML to add or edit
My role was to create design "Templates"
for the 3rd party company to interpret and implement into
their system. The site launched roughly 6 months after our
delivery of the design templates and retained a good amount
of the original intent, but the final product is not a direct
representation of my design work.