Netvestment (circa 2001)

Netvestment was to be an online account enabling investors to buy and sell stocks directly, bypassing the broker. The project made it through the first round of creative exploration, then Netvestment's funding ran out.

Unfortunately, the site never made it to production, but if you click the slideshow button to the right, you can see some of the evolutionary stages the design went through.

The screenshot to the right is simply a web color referrence for the client to look at. It was my translation of the Pantone™ color palette that was defined by a 3rd party print shop creating their collateral.

This was one of the concepts for the overall navigation theme.
  Copyright © 2010 Scott Finlayson - All Rights Reserved