Polartec Fabrics (circa 1997)
The Polartec project started
as a marketing vehicle for the IMAX movie; Everest,
which was co-sponsored by Polartec Fabrics. Our goal
was to create brand awareness of Polartec while promoting
the upcoming film.
I needed to be mindful that this
site was to live well past the life of the film's showing
dates, so although the original design concept was closely
married to the marketing of the film, I needed to make sure
that once the Everest component was removed, the site
stood well on it's own merrits.
Working with Malden Mills, we crafted
a message and look that played on outdoor experiences and
adventures of other groups sponsored by Polartec.
The site still maintains a good percentage of it's original
design intent from 1997 and still "feels" current.